10 Ideas for an Internet Television Youth Station

  For this project a have chosen the idea of created a TV program.

Fig.1 My Website Design page for the TV program.

What is about

It's a TV show that teaches a pracrical  English to Spanish Latino American Speakers.

Objectives 

This idea is intented to provide content that covers English Language  development for users of all levels from beginners to advanced.

Spanish speakers learn  to get used to the English sounds that are commonly used in English Speaking

countries and get used to the different regional accents.

Example; Colombian born presenters speaking in English, conducting interviwes with different personalities from Latino America, Celebrities  from USA, Europe or even Students.

Subtitles are available to support learners as they whatch.

Where it will be based

The program will be base in Colombia using one of the local TV Networks (RCN/ Caracol) as a platform.  The concept and the program format could be extented to other Spanish speaking countries depending on its popularity. There is also scope to branch out into other lenguages.

Ideas for the Program

• Music
• Interviews
• News
• Films, Premiers
• Critics Debates

Evaluation of the Colombia and its Demographic

• The Demographic  of  Colombia  is characterized  for being the third most populous country in Latino America, After Brazil and Mexico.
• Colombia experienced  rapid population growth in the latter part of the 20th Century like most countries. 
• A healthy economy has emerged in the 2000s in our urban centers.  It has improved the situation of living standards for us around the whole country.

According to the 2005 Census

• There are 46,219,699 Colombians around the world.
• 42,888,592 living within Colombia.
• 3,331,107 living abroad including me.

                               

                                  Colombia is a Country composed primarily of young people,

                                  with 63 % age between15 and 64 years, 32 % belowthe the age

                                  of 14, and the 5% of the population older than 65.

  

                                               Figures are from Nations Encyclopedia

                       http://www.nationsencyclopedia.com/ecomomies/America/Colombia.html,

The importance of Language in Colombia

Colombia is a country where people hardly speak another language other than Spanish however, there is a desire for youth between 12 and 25 yers old to go to places like E.U. or Europe and be able to communicate in English lenguage.

Colombians are very proud  of the Nation and their Culture.  According to the Happy Planet index HPI created by New Economics Foundations NEF (2012) Colombia is on the 3rd In addition 8 of the other top ten countries were based in Latino America.

Nowdays it is important for people between  the ages of 20 and late 40 years old to speak in English.

• To understand new concepts of global business.
• To get new jobs.
• To work for a good Companies.
• Desire of going places and be able to communicate.
• To emigrate.

Personal Computer usage in Colombia

• In 2008 the Colombian Ministry of Communications found that there were over 5 million Personal computers in Colombia. That equates to 11.25 per 100 peolpe.
• As a result of urban growth and prosperity in combination with the rising use of social networking we can assume that this figures has doubled and redoubled during the past 4 years and is continuing to grow.
• Internet cafes are very popular and very affordable in Colombia, particulary in the cities.  Young people in particular use them for their homework or to communiate with friends and family.

                                              

                                                 Looking to the future

 Fig.2 Examlpes of how the Program can be Viewed from 

                                                                    Different Devices

• Subscriptions:  Users can subscribe to us and access additional resorces by becoming       members and signing in.
• Surveys: Members and non-members will periodically be prompted to complete a short survey regarding the content of the site and how it could be improved.
• Involvement:  Our members will be able to participate in our TV program and will be  involved in its future development.

The TV program can be embedded with YouTube and here is the immediate benefit.

• Over 800 Million unique users use Facebook each month.
• More than 20%of global YouTube Views come from mobile devices.
• Video uploaded to YouTube every minute more than 72 hours.

       Courtesy of YouTube (http://www.youtube.com/t/press.statictics) 2012.

Linking our TV show to social media is not only an option  but is vital in this day and age.

Colombia has over 17.5million Facebook users. (courtesy of social Bakers 2012)

Related Ideas

• Linked this TV program with some established companies and their products, with the interest of raising profit, popularityand be on topof the charts.
• Commercial Sponsorship:  Advertising will help fund the production costs of the program but will not dominate proceedings.
• We will aim to work with sponsors who have the same interests in mind rather than mainstream advertisers.
• Advertisers will be welcomed on our TV slot and on our Website.
• We will also get people to follow us on Twitter, Facebook, Google plus etc. and cross promote our TV program and Website platforms.

Conclusion

There appears to be a target audience and a desire to learn amongst the Latino American Community.  They are willing to work and travel in English Speaking countries.  They are increasingly using internet and smartphone based media in their everyday lives.  When the project is up and running they will have access to these resources. 

Work can begin on the program with immediate effect.  Some episodes can be created for YouTube and a pilot episode can be created for the TV slot.   The popularity of the show can be measured in YouTube hits and projected TV audience figures.  These figures will give an initial indication on the feasibility of expanding the project and to what scale and scope

                                            
                                            logo Design

                                                    Fig.3  Logo for the Show Program

The concept behind the logo is threefold.  The first is that it resembles a pair of headphones that a viewer can use to watch the show.  The arch of the headphones bears the name of the show (Hello Colombia).  I used a font called Mistral as it has a handwriting look to it that suits my design.  The second is that it is broadcast around the world.  Finally the colours represent the flag of Colombia with the colours yellow, red and blue.  

Bibliography

Index Mundi (2011) Personal Computers.  Avaialble at: http://www.indexmundi.com/colombia/personal-computers.html  (Accessed:  26 October 2012).

National Encyclopedia (no date). Available at: http://www.nationsencyclopedia.com/economies/Americas/Colombia.html#ixzz28kLo8gf6  (no date) (Accessed 26^th October 2012).

New Economics Foundation (2012) Happy Planet Index. Available at: http://www.neweconomics.org/sites/neweconomics.org/files/happy-planet-index-report.pdf (Accessed:  24 October 2012).

Social Bakers (2012) Facebook Stats Colombia.  Available at:  http://www.socialbakers.com/facebook-statistics/colombia (Accessed: 28 December 2012)

            

YouTube (2012) Statistics.  Available at: http://www.youtube.com/t/press_statistics (Accessed:  29 October 2012).