Sunday, 18 November 2012

"Quotes" Poster



                  “When you gaze long into the abyss, 
             the abyss also gazes into you”


From Beyond Good and Evil 1886


Friedrich Nietzsche
1844-1900



Image Available at: www.google.co.uk
                                                  (Date Accessed 18th November 2012)



FRIEDRICH NIETZSCHE (1844-1900) was a German philosopher and writer who pioneered the concept of
life Affirmationwhich involves the honest questioning of all doctrines. 
His philosophies centred on the world which we live in rather than the world beyond. He is widely regarded as one of the fathers of existentialism. 
Exintentialism:
That is the philosophical approach to understanding human existence  based upon experiences. 



                                                               
                                                                       Poster (Size A1 )



The quotation could be interpreted in many ways but I prefer to think of it as the more you immerse yourself into something the more you become affected or part of it.




 

Fig.2


I chose to use the Bank Gothic typeface to represent the quote which was designed by Morris Fuller Benton in the 1930’s for the American Type Founders or ATF.  At the time ATF controlled about 85% of all type manufactured in the United States.    



                         
                       A VISUAL PRESENTATION OF THE TYPOGRAPHIC POSTER



Billboard 1

                                                                     
                                                                          Billboard 2


Poster Mock up



Gallery Poster


                                                                         Bus Stop Shell





                                                       T-Shirt with the Quotation Desing


I decided to use this font as I find it quite eye-catching and simple.  I particularly like the geometry of the typeface design. The characters are bold and strong and they don’t rely too heavily on complicated curves to get themselves noticed.  They are almost cubist in design.  Each of them taking on the form of a square and using bold right angles to form the letters.  

As the quotation is of a philosophical nature I wanted to keep the font as easy to read as possible.  I wanted them to process the words easily and then look again to ponder their meaning.




How Nietzsche Became an influence for hitler and the nazi movement

Nietzsche was himself an existentialist and an intellectual who did not share hitler’s hatred of jews or his fanaticism with anti-Semitism.  In fact Nietzsche oppose to anti-Semitism and even admired the jews.

"The Jews, however, are beyond all doubt the strongest, toughest, and purest race now living in Europe.  Thanks above all to a resolute faith that does not need to feel ashamed in the presence of 'modern ideas.'" Germany, he continued, would do better to deport the antisemites than the Jews who would provide many good qualities.

Nietzsche went mad for the last 10 years of his life but his sister who looked after his estate backed the nazi cause.  Hitler admired Nietzsches ability to express himself so clearly and to the point. He was a regular visitor to the Nietzsche museum and even had a statue made of him.

Hitler twisted nietzsche’s idea of their one day being a “superman” and interpreted it into his “superior race philosophy”.  He was also inspired by Darwins theorys like purifying the races.  Hitler used this in his book “Mein Kampf”. 
Neitzsche described himself as an anti-antisemitist.  He was anti organised religion and wanted people to think for themselves and be strong.  He once wrote “is man one of gods blunders or is god one of mans blunders”.

I think that Nietzsche would have frowned upon how hitler used his philosophies.  He would most definitely have seen him as weak and someone who was trying to overcompensate for his insecurities.  It is safe to say that he would have disapproved of both hitler and the nazi movement.


Bibliography
“Friedrich Nietzsche” (2012).  Wikipedia.  Available at:   http://en.wikipedia.org/wiki/Friedrich_Nietzsche  (Accessed: 16 November 2012).

McKenna, F (2012) German Pulse.  Available at:  http://www.germanpulse.com/2012/04/17/friedrich-nietzsche-19th-century-philosopher/  (Accessed:  16 November 2012).

Rubin, B.  The Bizzare Case of Fredrich Nietzsche.  Available at:  http://www.weeklyblitz.net/1175/the-bizarre-case-of-friedrich-nietzsche  (Accessed:  16 November 2012).